Joseph Sugerman lives in Beverly Hills, CA; previous city include Los Angeles CA. And dont try to trick them or scare them into taking action. He wasnt really satisfied. Its like I worked my whole life to reach a point where I was with BluBlocker. Joe: The one you love is going to win. Its called Bench. When I became that expert, then ideas would flow to me. I knew that because I had run other products that required installation and they bombed. So this book, it goes into the all the various points. Lets connect! If you go to Bench.co/Mixergy, they are going to give you a discount, Bench.co/Mixergy. We took the garbage that she sent. Is there something you can do with that? I read every book I could read on copywriting, marketing. You listen to it. We were providing a service that people really appreciated. Ask anyone. Bless you. 12 Juicy Copywriting Samples to Feast Your Creative Brain On! Steven Sugarman BANC stock SEC Form 4 insiders trading You want to build curiosity so when they start reading your ad, they dont stop until they finish and go to the end. We were advertising in just about every magazine you could thinkWall Street Journal, Playboy, you name it. Another thing too that was interesting too, I used to give seminars for several years. But it was a story. Joseph (Joe) Sugarman Entrepreneur and founder of BluBlocker Sunglasses, Joseph Sugarman, died peacefully surrounded by his family in Las Vegas on March 18, 2022. For like three days I did a three-day seminar. Andrew: Joe, what do you think of this storytelling thing? Finally, I sold it to the local daily newspaper, the Maui News. I guess BluBlocker would have to stand up pretty tall. However, if the copy tells me that these cars keep their value and there is a more affordable way to lease the car, I may be more inclined to follow the path my emotions would lead me down. Mon Fri 9:00 AM to 5:00 PM ET Yeah. In other words, like you said, you were so curious what was it like to look through those lenses. Now, the one thing we didnt dothat was we never let anybody look through the lens in the TV show. Andrew: There it is right on your screen now. So I would be entertaining people. Is it just as easy as do a background check on your people? So his ad needed to position the product as the best option on the market. Weve been in business 30 years. Dane Maxwell, a guy from my audience just flew out to his house said, Ill do whatever you need. What do I have to lose?. how is it spelled? Yes, there is logic, sequence, and similar aspects of advertising. Heck, the best copywriters can still be persuaded and harmonized with an advertisement! So today Im sharing with you seven of his copywriting tips that will help you up your game. ", "The work I've done with Carmine has translated into millions of dollars. Joseph Sugarman is a legendary copywriter and bestselling author. And copywriting legend Joseph Sugarman describes his first ads as horrible. And he happened to write a book on copywriting that has become a classic. As a consequence, people saw that. Theyll give you a really good price. So I bought it right away. Andrew: You dont even need an electrician. More Ways to Contact Us , Begin writing for money and enjoying the writer's life with AWAI! Use simple language so your reader isnt forced to pause whilst they try to read a four-syllable word they rarely use. Remember I said we sold 100,000 pair in six months. How do you come up with ideas like that? We were in those publications. Andrew: Hows that gone for you, the internet? Joe: Handbook, Im sorry. Lose enough and eventually you will win. Where do we mail for that? Thanks, Joe and thank you all for being a part of Mixergy. QVC was a big success. Well, they ran this big and pretty soon everybody was using toll-free numbers. He went back home and he wrote his ad and he sent it to me. But Im sure I have, just fromagain, its all these failures Ive had. Joseph Sugarman, The Adweek Copywriting Handbook The world is overflowing with ideas, hell, the world is made from ideas. You know this of course. Joe: Yeah. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. I was very honest about how bad it was. Joe: Times have really changed. We were on QVC for 20 years. Joe: Not really. That means you know them and their motivations and youre connecting with their pain points and desires. They introduce him to 2 developers, not 20 or 30. Explore my online courses to take your value, income, and growth to the next level. All of them available on Kindle, which is my preferred way of reading it and paper, of course. It turns out that when somebody buys that product, its because somebody in the neighborhood was robbed or somebody was affecting their family and they were concerned or something was happening that frightened them. Andrew: You mean rewriting. You delivered. The following copy is first on their Quality page as they know everyones priority when it comes to food and drink is the ingredients. We sold 20 million pair. Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. My sister said, You know that guy? When you say that you read a lot about advertising, a lot of people read about a topic that theyre fascinated by. And Sugarman advocates addressing your customers objections quickly and directly. Why are stories so effective, and are they worth the extra time that people are going to have to invest to listen to them? Joseph sugarman People dont realize that television is an entertainment media. The second will do your books for you better than you ever could do it yourself. Concept, brand, position. How could you spend a half hour selling a pair of sunglasses? For example, Joseph Sugarman once wrote an ad for a smoke alarm speaking about how it was the nose of your house that smelled out trouble before it happened. Welcome, robot overlords: The best AI tools for copywriting in 2023, Copy By Committee: why the world would be a better place without it. WebJoseph Sugerman is 75 years old today because Joseph's birthday is on 12/17/1947. Published on April 29, 2023 11:01 PM. Trust is another issue, another trigger. Andrew: Youre available at resellers online, arent you? Let me give one exception that was a great success. Yeah. A co-owner of the Los Angeles Football Club has been charged with orchestrating a scheme to gain control over two investment advisory firms so he and a So, anyway, the third item is to explore life in its fullest. Sugarman says your prospect should feel in harmony with your copy. But I wouldnt ignore the fact that I dont have 100k to spend on a flashy car. Andrew: Whats one thing that you did that helped sell the newspaper? I used to read his book instead of hanging out with my friends when I was in school.. Returning home, he formed a company to market Austrian ski lifts in the United States and then later formed his own advertising agency to service ski resort accounts. Theyd be amazed by what they saw, and I would go scream and beg to my parents to please buy me those glasses just so I could see what they saw. Bumble has stood out by making their dating app about equality and all their content highlights this mission. Thats the copywriter, the guy who used to sell those BluBlocker sunglasses on TV. I still have quite a few of these left, and Im happy to share this with your audience. With the important messages first. Joe: Yeah. Andrew: Yeah. Furthermore, you need to answer questions in a logical order as the customer would ask them. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. Andrew: I see. The guy is living in a different country. Andrew: Makes sense. Andrew: You didnt put it on the camera, for example, and let the camera see through the lenses so we could experience it at home. I earned enough money to buy that beautiful facility in Maui. Joseph Sugarman. This means that the individual sections go after each other in a way that makes sense. We were selling electronics. That's a combined net worth with his wife, Mary Hart. Joe: Well, thats a good point. She says, I cant begin to tell you how Im impressed with your service and how good you are and how nicely you handled my request. So she says, Please let me know if theres any way I can help you. I said, We were going to come to Maui to do a shoot. He pioneered the concept of using toll-free numbers to accept credit card orders by phone Greed plays a big role. And Stupidly Reasonable Prices. We used personalities, different things. They were blown away. Joesugarman.net resolves to the IP addresses 208.113.203.40. They were the people that were selling the toll-free numbers. I have a lot of fun with these and I pass them out to people. Your email address will not be published. Joe: Ive had more people allergic to me. They asked me if I would help them liquidate it. If the Bears win, were going to cut the price in half and if the Bears lose, well sell it at full price. Joe: Thats part of the editing process. Sugarman would spend days poring over a product and its components. But I enjoyed that. You figure an average of $25 a pair. Id love to hear a professional ad writers feedback on my ad reading. Thanks for liking this post. Joseph Sugarman So I called up my friend and I said, Those astronaut sunglasses that youve got, please, could you send me a pair? In other words, if you have an opportunity to do something unusual, go ahead and do it. That was his project. He ran the ad. It was helpful and it was one of those books that stuck with me and Im glad to have you on here. For more on this, take a look at the Hierarchy Lens from our, Copy that sells a winning concept will originate from a powerhouse, And in order to know what would appeal to both parts of my brain, you would need to have discovered, CEO and Head Content Strategist at The Creative Copywriter. ", "Carmine has drastically increased my income and growth in the matter of months. 2 outside Have you ever heard a band play when one instrument is in the wrong key? Would you? I read his story and I said, You know, I could apply these same principles that I taught at my seminar. Steven Sugarman owns over 338 units of Banc of California Inc stock worth over $8,582 and over the last 11 years Steven sold BANC stock worth over $5,013,924. Is that why its effective? Andrew: Are you giving me your credit card number? It was very much like running a business. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). joesugarman.net Profile Title:The Ensure the order of your advertisement and copy has a logical sequence. Burt For more on this, take a look at the Hierarchy Lens from our unique quality assurance methodology, the 13 Lenses. Joe: Well, it depends. The credit card companies said, No, you cant do that. Andrew: Hey, everyone. I started the interview with a story and then I look down at the time and I say, Im two minutes into this interview already and all I did was talk. They block all the blue light. He gives me this whole pitch. They feel, Well, hes telling us maybe its not a good name, but yeah, that seems like a really interesting product. How do you come up with this stuff? One of the few pleasures of losing weight is stepping on your bathroom scale and seeing positive results. Andrew: To teach the people at Google how to write more effective ads, even people who have incredible stats but they want you to do it for them and teach them? The results were fantastic. BluBlocker sunglasses, that was my total focus. Members help make our journalism possible. I really learned a lot just by teaching what I knew. However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. Joe: Yeah. Celebrity Net Worth pegs Bidens estimated net worth at $9 million, however. WebBurt Sugarmans net worth is $25 million. I read once that you said your first draft would be worse than maybe even some of your students, but you keep rewriting it. All the workI created the brand, I created the desire. I said, Next time Im going to create my own brand name. That led, of course, to BluBlocker. Required fields are marked *. Joe: One questionyou didnt spell out Toptal. He once sold a used plane for $240,000 that was valued at $190,000 through one magazine ad. Use short and choppy sentences to make advertisements easier to digest. I point these out to my seminar participants. "I'm getting such insane value out of this course. Im the founder of Mixergy.com, where Ive interviewed over a thousand entrepreneurs about how they built their businesses. Once again a concept or bigger idea is used. So, as your reward for making it to the end. There was a lineup of peoplewe had a retail storethere was a literally a lineup of people all the way around the block waiting to pick up their computer that they were getting for 50% off. Once you pick someone you can start work with them the next day. Sugarman is also a published author with six books to his credit. We lost a couple million dollars on that venture. 2023. I fly back to Chicago, my hometown. Youve a very good interviewer. You might not know this, but I am probably the biggest failure youll ever interview on your show, primarily because I have failed so many more times. The article also cited the $1,500 laser-operated mousetrap that nobody bought. All components used in the Midex system are of aerospace quality and of such high reliability that they pass the military standard. Im trying to find an example. Joe This person is good but one little error, one digit being off could end up costing him a whole lot of pain and a whole lot of money because hed get his taxes wrong. Simply because theres no urgency. Now, it was illegal to take a credit card order over the phone. . Were betting that the Bears are going to win and to prove that, were going to sell you a computer. Los Angeles Football Club co-owner charged with stealing $43 He talks to the other, hes amazing. So I went from selling electronics to all of a sudden my focus was totally not on BluBlocker sunglasses. saving. Tip #7: Understand the nature of the product. Well, the Bears won. But theres hope. Instead, you see similar products that claim they will make the customer lose weight, get toned, and get a flat stomach in no time. Isnt it JoeSugarman.com. This is why you dont see weight loss pills aimed at preventing weight gain from occurring, for example. With a knack for narrative, Joseph Sugarman used words to move Paint a picture of your prospects ideal outcome. Ive got an idea. I'm so grateful for his mentorship and what his online trainings have done for me! It shows the point that I wanted to make before was youre going along doing what you think you should be doing and all of a sudden youre going 90 degrees in a different direction and thats where you make your success. If that person happens to take off because theyre sick or they have other projects they want to do, you have zero bookkeepers. Theyre very helpful because once you start writing copy and you start picking up some of these psychological triggers, you get motivated to buy. Im Konrad. He is considered as a true legend in the field of TV entertainment. I had to bring in extra operators, everything to take orders. Purchasing your course and coaching was a great decision. The lesson is when we found out that he was a convicted felon, we should have cut our relationship immediately. Your copy should be organised in a logical order. Im really grateful to them for sponsoring. You can charge more for the product and there is increased desire when a problem needs to cured. So, I kept doing this. Well, last year, I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco. So I went out to this place called Makena, the town. He is more known for his work behind the camera, as a TV producer. 7 Epic Joseph Sugarman Copywriting Strategies and Examples Its an immediate turn-off. Learn more, American Writers & Artists Institute I work at the Four Seasons hotel, but why dont you come out to my property where Im babysitting, so to speak, and its beautiful out here and well do the interview out here. So I said, Okay, fine.. I want to find out where his creativity comes from and how I could express that kind of creativity too. Look how BMW uses this strategy in an advertisement for its i8 model: Everything from the image to the headlines and copy makes it seem like a futuristic vehicle. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. So I said, Let me know. So we did the interview, and then about a month later I get a call. Joe: Grew hair. People trust you. of Associates: 425. They start reading it and theyre curious and they keep reading it and keep reading it. This gets the customer in the headspace of acceptance which is exactly where you want them when you tell them to buy later on. Why did we get off of those? When I appeared on QVC, they did that once and our sales were terrible. Who is Joseph Sugarman? I used that as a turning point. And some customers told Sugarman theyd cut the ad out and filed it away ready for when they needed it exactly as predicted. I think you want to come across as being likeable. In 1987, Sugarman became Johnny Rockets' first franchisee, building five top-revenue locations in San Francisco. He couldnt do it himself, so he asked his virtual assistant to do it for him because hes a guy who likes to delegate. Family & Early Life The USA is where Jay Sugarman was born. Joe: Thats a good point. Joe Sugarman, seller of Blublocker sunglasses on TV and one of the last of the wacky copywriters who drove the mail order business, died on March 18 in Las I studied him forever. I didnt do electronics. My brother looked around at the house where the wedding would take place and said, This is giant. If you're a premium member, you can save your likes. Andrew: Is that house the house that BluBlockers built? Burt Sugarman Not only that but changing a single word can often increase the conversion and response rate of an ad itself. Why should we, when were creating a product and then selling it, if its software, tell people how they came up with this? You want to have a subheadline that causes you to read the first sentence in the copy. ' I put that in there. He saw my ads and he says, I want to find out what the real secret is.. Joe: You mentioned I used to teach a seminar. I would get up and they gave me five slots to sell it in. You tell Toptal what youre looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Ive got family in all these places. DETAILS BELOW. But anyway, then I get a call from the manufacturer and they say, Joe, I want to let you know that from now on, Honeywell has bought our company for millions of dollars and I just wanted to thank you for all the help. I look at that and I say, What the hell? Content strategy agency qualities you should look for, How to write copy for audiences that are allergic to marketing, Press Releases, PR Strategy & Media Training, 10 Online Copywriting Courses Which Nail It! Well, with this new infomercial, we were selling 300,000 pair in one month. The one for BluBlocker, I tell the story of how I discovered it. 4.11 avg rating 1,222 ratings published 2006 17 editions. Catalogues literally becameit started a whole revolution. Like Discords lovely and lyrical homepage copy: Your copy should be compelling. Ill tell you more about them later. I do not know why. Ex-Mobster Thrills Chabad With Storied Past This is why copywriters need to focus on writing copy around experiences, feelings, and thoughts related to what they sell. But I agree. He is considered as a true legend in the field of TV entertainment. They said, Could you just ship it? Andrew: The property. Why do they care? Your prospect will sniff out any manipulation and then youve lost them. Joe His virtual assistant did it, but then he realized you know what? If you are a copywriter, business owner, or just someone WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. But I think the first pocket calculator which led to other electronicwe were the first ones to introduce to the pocket calculator. WebJoseph Harry Sugerman Net Worth 2022 and insider trades. He then spent over three years in Germany where he served with the Army Intelligence Service and later with the CIA. It was just a pair of sunglasses. Such as: And its not just the first sentence. Provides CEO, CFO, Director and Chief Executives trade reports, independent equity research, and stock screening. President Joe Biden didn't hold back at the White House Correspondents' Association's annual dinner on Saturday, roasting He sends me the pair. Storytelling is very, very powerful. I had never done one before, never been on TV before. I want to find out how he did this, how he built up his business. Joe: Ill give them one. Do you have any f---ing idea how big that would be?" Thats probably one of the strongest triggers that we have and that is storytelling. I recommend creating a flowchart or skeleton of your project before you begin writing. ", "I really appreciate your input. Red wine might bring up memories of dinners with your family. Really, you can look online, Google all day. If you start like this, thats fine. Joseph Sugarman is a legendary copywriter and bestselling author. Founder of BluBlocker Sunglasses, part-time Maui resident, How Much Burt Sugarman Earns A Year? Everybody thought I was nuts. net Its easily the best material Ive ever read on copywriting and transformed me as a writer. So we created this infomercial. A good friend of mine, Tony Hsieh from Zappos, did $1 billion a year in selling his shoes just through the internet. Is it AdWeek Copywriting Manual? I can't express how much to say thanks to him especially in crafting my own business. Month: Lloyd Sugarman It was the bestselling product not only in the insert but that weve ever had. And the former led to the latter as he wrote prolifically and kept learning from those catastrophic early attempts. The company later focused on selling those BluBlocker sunglasses I mentioned earlier. From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. I have some beautiful examples of their success. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. In Sugarmans catalogue ad for a burglar alarm he includes this copy under the header YOU JUDGE THE QUALITY., Will the Midex system ever fail? Position the product youre advertising around a bigger idea or concept. In an ad for a digital scale, Sugarman uses some smooth syntax: Losing weight is not easy. He wanted to get a good sense of where his business was month to month. How I discovered it is interesting too, really an example of karma. Thats funny, but I never figured it out. If you can entertain your customers, theyll keep watching. Thats a great name if you understand how its spelled. The designer's estimated net worth is about $700M. Think about the rhythm of your sentences. He said, Joe, weve got to have you teach all of our marketing people direct marketing and what you did in your book. So they hired me. Its easily one of the top 5 books on copywriting. Andrew: Okay. Joe: Its listed as this is 50 years old. He said this is an honest to god human bookkeeping system that manages your books using humans with software to help the humans but theyre real people keeping track of it. The estimated Net Worth of Steven Sugarman is at least $5.02 Million dollars as of 16 August 2016. And then as an advanced concept, this is called Triggers. Its the psychological triggers that cause a person to buy. Joe: 300,000 pair in one month, primarily from TV. He rewrote the ad and it doubled response. Please enter your email address to continue. So I said the greatest feature was how easy it is to install.
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